Concha y Toro launches B Corp social media campaign

Concha y Toro is launching a campaign to mark B Corp month in March with retailer and social media activity.

The ‘Pour a glass of positive impact’ campaign will feature on social media for the wine supplier’s Casillero del Diable, Cono Sur and Trivento brands.

A B Corp certification is given out by not-for-profit assessor B Lab, which gives a company points across governance, workers, customers, the community and the environment. Certified B Corporations have pledged to balance profits with people and planet, to do business more responsibly.

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Concha y Toro is the largest wine company in the world to earn B Corp status.

Vicky Hoey, head of marketing at Concha y Toro UK, said: “We’re bringing the B Corp message to life through social media and in-store activation. ‘Pour a glass of positive impact’ is our message to show the wine shopper that B Corp companies are working to use business as a force for good. It’s a really inspiring message which we hope will gain in recognition as more and more people discover the community.”

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