Pot Noodle is giving retailers a royal welcome as it launches its Chinese Chow Mein flavour in King Pot format.
The brand hopes shoppers will trade up to the 114g King Pot, RRP £1.36, from the 90g format. Chinese Chow Mein King Pots will be available in cases of 12.
The launch marks the start of a £5m marketing investment for the brand this year.
The latest activity follows the launch of Pot Noodle Sausage Casserole and Pot Noodle Mac & Cheese flavours.
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