Burton’s launch single serve range

Burton’s Biscuit Company is moving into the ‘out of home’ market with the launch of a range of single serve packs for adults, which will be supported with Burton’s ‘Snacks to Go’ app.

Three single serve packs will feature some of the UK’s favourite biscuit brands. A 30g pack of Maryland Gooeys and 40g bag of bite-size Maryland Choc Chip Cookies are both available in price-marked packs at 39p, while a 40g pack of Cadbury Fingers Minis come in a plain pack with, RRP 45p.

The company’s ‘Snacks to Go’ app for independent convenience retailers will provide a catalogue of products, retailer testimonials and category management advice and the opportunity to purchase in-store PoS.

Retailers will also be offered exclusive offers and competitions. The app is free of charge and available for download on iPhone and Android handsets.