Top tips – Alex Kapadia, Bargain Booze
1. Make it stand out
Alex has taken Bargain Booze’s philosophy on board to ensure his store has impact. “Potential customers have less than five seconds to decide if they want to read your leaflet or walk past your door,” he says.
2. Invest in your management
All of Alex’s stores have a well-trained management structure in place. He has seen a vast improvement in the overall running of his store because of it.
3. Have some personality
“Bargain Booze already has a bold, personality with its customers,” Alex says. He ensures that his stores carry that personality through via displays and loud promotions.
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