Kamal Sisodia knows how to beat the supermarkets

Kamal Sisodia has had to work hard to create a point of difference against a tide of discounters and supermarkets. Now his distress purchase-led store and extensive magazine range has helped him win over more customers. Steven Lambert reports With his shop located in the busy Belvoir shopping centre in Coalville, Leicestershire-based retailer Kamal Sisodia faces […]

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