Academy In Action 2014 – Shop Layout with Pepsico

Having great stock is one thing - guiding your customers to it is another. The IAA’s Tom Gockelen-Kozlowski joined PepsiCo’s Jonathan Kempster at Parminder Singh’s Rotherha store to talk about his shop layout. On the outskirts of Rotherham, Parminder Singh is working hard to improve Think about why his store and the way it serves […]

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