Whaoo! Crepe range gets a new design

Norac Foods is giving its Whaoo! Chocolate Filled and Crunch Cereal & Chocolate Filled crepe range a makeover this spring.  

Available now on Booker, the new pack features bold colours and a new design.  

Kantar data shows that the brand presents year-on-year growth of 6.9% with retail sales value of £2.5m and over 1.1m packs sold.  

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Bruno de Bourmont, director of Norac Foods UK, said: “Family snacking is a competitive category, so we’ve taken great care to ensure its bright and appealing, to drive stand-out on shelf.  

“All the new packs feature a modernised version of our friendly giraffe and his animal friends, to create a major point of difference next to the many plain and clear packs in the bakery aisle.”