Global Brands has unveiled VK Chocolate Orange, a seasonal limited-edition variety of its popular Alcopop brand.
The new flavour (3.4% ABV) is available to independent retailers through select cash and carries in a 70cl bottle with a £2.79 price-mark, and is also available in Mixed Packs from Nisa and Booker.
Each festive mixed pack contains a code that gives shoppers a chance of winning a limited-edition VK Christmas jumper.
To be in win a chance of winning, shoppers can send their code to VK’s Instagram account. There are 100 winning codes.
Global Brands is also running a campaign nominating 25 November as “National Christmas Day for students”. A digital campaign will see 12 days of giveaways with more than £3,000-worth of prizes to engage VK fans.
There is also influencer marketing, a collaborative competition for fans to win the ultimate VK Christmas Day on 25 November, and VK Christmas pop-ups at multiple universities.
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