One Stop refreshes fresh food offering with 108 new lines

The symbol has also discontinued 50 slow-selling lines to eliminate food waste

one stop fresh refresh

One Stop has extended its fresh food offering with its first range reset in more than two years.

The symbol has brought in 108 new lines to its stores, 16 of which are own label products. It has also discontinued 50 lines, in a move that it says will minimise food waste and eliminate products that no longer appeal to customers.

As part of its efforts to be more sustainable, the new range includes products with extended shelf lives, from 23 to 30 days.

Among the new own label fresh products are leeks, parsnips, Pink Lady apples, grated mozzarella, fresh pickled beetroot and large flat mushrooms.

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One Stop has also added to its branded ready meals range, with City Kitchen Chicken & Chorizo Paella 380g and Chicken Katsu Curry 380g among the new lines.

It is also catering to sharing occasions with Charcuti Sliced Chorizo 90g, Sliced Pepperoni 90g, German Salami 90g and a range of olives.

John Miller, head of One Stop Franchise, said: “We know that our retailers are trading in tougher times and helping them drive increased sales and profitability is a key part of our franchise business model. Customer satisfaction, a great in-store shopping experience and bigger basket spend is crucial to this, so the extension of our fresh range to include both own label and branded products is an exciting change for our franchisees who will be able to meet the needs of their customers who are looking to scratch cook healthier meals.”

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