Hardys launches Bin 161 Jammy Rich Red exclusively in Booker

The wholesaler has also launched a golden ticket competition running across the Bin 161 range

hardys bin 161 jammy rich red booker

Jammy Rich Red, the latest addition to Hardys‘ Bin 161 wine range, is now available exclusively to Booker customers.

With flavours of blackberry, plum and a touch of spice, the new variety is available at a £6.99 RRP. It is also on a Christmas promotion at two for £12.

Its launch accompanies a pack redesign for the Bin 161 range, giving each flavour a distinct colourway and a peel-able price mark.

Booker increases range in Northern Ireland after new Brexit protocol

Additionally, Booker is launching a golden ticket competition for its retail customers starting this month. The competition sees 103 golden tickets placed at random inside Bin 161 cases.

There are 100 free cases of wine and three Eskuta home delivery bikes up for grabs.

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