Bottlegreen has partnered with potato vodka brand Edwards 1902 to launch Edwards Bottlegreen Elderflower Liqueur.
The premium drink is launching in a 50cl bottle with a wax-covered closure, at an RRP of £26 and is the first all-British cobranded elderflower liqueur, the suppliers said. It is also Bottlegreen’s first alcoholic product.
Sarah Lawson, head of marketing – softs at SHS Drinks, said: “Bottlegreen cordial is well established as a quality ingredient for cocktails, so we were thrilled when Edwards approached us about this exciting joint initiative.
Bottlegreen launches new cordial variety and sparkling pressé trio
“We have 34 years’ expertise in adult-inspired soft drinks and, while this is the first time we’ve put the brand name to an alcohol product, all Bottlegreen drinks are crafted using specialist, flavour-enhancing processes traditionally employed by winemakers, so the alcohol category isn’t totally alien to us.”
Emma Hamilton, co-founder of Edwards vodka, added: “To partner with Bottlegreen is a great opportunity. The new release results from a very clear meeting of minds.
“Both companies have a shared objective and, as importantly, a shared approach: Edwards 1902 places quality at the very heart of everything it does, and the same can be said of Bottlegreen, and both brands strive to help make great-tasting, first-rate cocktails, be that by skilled bartenders or by consumers in their own homes.”
Read more product news
Comments
This article doesn't have any comments yet, be the first!