Bacardi has launched Eristoff, a new brand of ready-to-drink (RTD) cocktails.
Eristoff is launching into retail in Pink It Up! and Passion Star! varieties. Pink It Up! contains vodka mixed with lemonade and strawberry, while Passion Star! combines vodka with soda and passion fruit.
Both varieties have a 5% ABV and come in 250ml cans with a £2 RRP. The supplier says they are a response to growing RTD consumer demand for berry and tropical flavours, as well as the growing popularity of RTDs beyond the summer months.
“Staying in will be as popular as going out this festive season,” said Bacardi impulse controller Sharon Kearney. “Shoppers looking for a cocktail experience at home without the hassle of making it themselves are buying RTDs.”
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