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Magazine opportunity: Direction of Travel

The editor of Direction of Travel speaks to Dia Stronach about why this aviation focused newspaper could be a good fit for your shelves

What do stockists need to know about Direction of Travel?

Direction of Travel is a newspaper about airline maps and the culture of flying. Each Volume ex­plores vintage airline maps from one or two airlines or those from a specific region. In between these maps you will find long-form essays and artist projects that explore the culture of flying. Together, they form a love-letter to the rich visual world of flying, its history and future.

What exciting coverage do you have coming up in forthcoming issues of Direction of Travel to entice readers?

Above the Alps, which came out late last year and is still available, explores Alitalia and Swissair. It includes a story and a map commissioned for this volume that explores the airport consecrations performed by the late Pope John Paul II. Whenever he landed in a new country, he would consecrate the ground and these kisses would most of­ten take place in airports. There is also an essay about the importance of getting a window seat when we fly. This sits alongside a number of artists’ projects that use this window as their point of view.

In a forthcoming volume we look at airline ticket offices and their disappear­ance from the high street. We also examine and map the history of aircraft stowaways. These are the stories of individuals who have fled by hiding inside the landing-gear bay of an aircraft, mostly with tragic consequences. Alongside these will be a rich variety of maps from Air France, KLM, East Afri­can Airways and others.

Why are independent stores important to the success of the title?

They are super-important. Direction of Travel is a small publication and it’s important for us that the title is available in a wide variety of outlets. Stores are amazing places to browse and to discover titles, and it can sometimes be hard to get a sense of a publication online, which is why retail is so important.

Why does Direction of Travel deserve a spot on our readers’ shelves?

If you like aviation, maps and design, this is the publication for you. It has all that, plus essays, photography and artists’ projects.

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