Comparing the prices of trading cards and stickers
Behind the numbers
Retailers need to get their pricing strategies right with trading cards and collectables, with more than 90% of retailers pricing eight out of 12 lines at their most-common price. But there are a couple of potentials to boost profits.
Take Panini’s FIFA World Cup 2022 Sticker Pack. Twenty-one per cent of retailers charge as much as £1.40, double the most-common price of 70p, charged by 78% of retailers. Meanwhile, 16% of retailers are charging up to £4.99 for Pokémon Rebel Clash Trading Cards, £1 more than the most-common price of £3.99, which 84% charge.
Similarly, retailers could be missing out on extra margin on Pokémon Fusion Booster Trading Cards, as 32% price them at £3.33 – 66p below the most-common price of £3.99. However, the lower price is most likely due to them being highly accessible, meaning retailers need to be more competitive and aim for volume of sales over higher profits.