Symbol stores looking to score with bespoke Euro 2016 deals and promotions

Convenience retailers are expecting big sales from Euro 2016 and other summer sporting events after working with their symbol groups to develop bespoke promotions and eye-catching merchandising materials. Craig Crossey-Truesdale, store manager at The Chalet Costcutter in Portadown, County Armagh, has been working with his group to develop a dedicated Euros beer display, including a […]

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