Symbol Spy #7 – Concessions are great for business

Shopper psychologist Phillip Adcock went undercover with Retail Newsagent to discover some of the secrets behind the success of symbol groups At the Premier store, there is a Subway concession. Mr Adcock describes this as “brilliant”. Linking up with the international sandwich chain, the retailer has a top quality lunchtime offering that competes with a […]

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