Setting out your goals for the year

Happy New Year! This is the traditional time of year to think about the future and set a resolution or two. Have you got some resolutions about how you are going to change your life or business this year? Just wishing success will not deliver it, you need to set a goal and put together a plan to make it happen.

Sounds simple, well I learn that goal setting is to route to success while owning and running a village store and Post Office. The key lessons for me were:

Find and talk to people who have achieved success. They are likely to have solved many of the challenges that may be stopping you. I used NFRN and Sussex Village Shop Group meetings to find these people.

My first goal setting exercise was relatively small scale. I started a marketing campaign after attending an evening training meeting.

I made the goal real by telling other people what I was planning to do. Family, employees and customers provided this group and their feed back was also useful as I knew that I didn’t know all the answers.

I measured success by increased sales and customer reaction. Within a few weeks we had increased sales by 15% and seeing customers coming to shop with our leaflet in their hands illustrated the value of the campaign.

 <figcaption>RN guide to marketing from 1997</figcaption>” width=”445″ height=”630″ /> RN guide to marketing from 1997</figure><p>My next step was to evaluate the success of the marketing and to review how we could use the leafleting to bring further enhancement to our business. This included looking at our trading hours and how we interacted with our suppliers (and Retail Newsagent!)</p><p>Since my wife and I set this simple goal in place we undertook several significant goal lead projects.  These included changing the business from a traditional newsagent to a modern village convenience store with more than double the floor space it formerly had.</p><p>So it you have made any resolutions this year you need to set your goals and plan how you will deliver them. Do let us know how you get on.</p></p></div> </section> <aside class=



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