Retailers Reveal #75: Terry Philpott – Easter Review

With Easter now a dimming memory I have been reviewing what did and didn’t work for us this year. First to say we came out of Easter having achieved sales and profit that were comfortably up on 2012. We sold out of the specially Easter products without resorting to price cuts which is alway a great way to come out of the spring season.

Looking at our strategy for Easter 2013 we will be looking to grow our specialist ranges at the expense of the companies in the mass market like Cadbury’s, Nestlé, Mars and Lindt. Talking to our customers this year when they were shopping for Easter products certainly gives me the confidence that this is where they want us to take our range next year!


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