Retailers Reveal #62 : Christine Hope – Locally sourced vs horse

Putting cooked meats next to cheese has given our range a deli-counter feel. This is also useful because it’s made room for more fresh meat. We know the providence of all of our meats so we’ve seen sales boom by 15% since the horse meat scandal. 

“I spent an hour and a half re-merchandising and I made a 10% increase in sales of both meat and cheese”