Retailer’s Reveal #2: Mo Razzaq – Marketing to customers

Mo Razzaq multi-award winning convenience store is in Blantyre.

He and his wife have this year won three industry awards including the Independent Achievers Academy award for Sustainability.

“I have created a customer leaflet to thank them for the support they always show us that has helped us win the awards. The four page A5 leaflet also includes our Christmas greetings and a page of helpful and emergency phone numbers.”

Mo knows that most leaflets don’t have a very long life, on average about 15 seconds. Adding the list of useful phone numbers as a service to his customers means his leaflet  won’t be just thrown away, but will continue to remind customers why his store is important to them for weeks if not months to come.

Mo's Leaflet


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