WHAT IS THE SALES INSIGHT?
He uses Facebook and Twitter, @PremierSinghs has his key marketing tools.
Jai SAYS
“I know that most of my customers come from the local area and I have found that by using the social media tools on the internet I can quickly reach a growing numbers of our community. To help drive ‘our connection’ we held a prize draw for the people that ‘like’ our FB page in December and got a good response.”
Jai knows his customers and has developed a systematic approach to using the internet to promote his business. He also has a website http://www.singhs-premier.co.uk/ and is developing a mobile phone app.
![<figcaption>Jai activly uses facebook and other social media to tell customers of his deals</figcaption>](https://assets.betterretailing.com/application/files/6115/0653/3963/photo.jpg)
![<figcaption>Social media is a great way to talk directly to your customers to find out what they want</figcaption>](https://assets.betterretailing.com/application/files/4115/0653/3974/Screen-shot-2013-01-16-at-11.18.21.png)
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