OPINION: Has Iceland’s Swift concept managed to carve a niche within the crowded c-store market? – Bryan Roberts
The Wembley branch of Iceland’s Swift concept shows there’s always a place for a great store, even in a crowded market
![Iceland Swift](https://static.betterretailing.com/wp-content/uploads/2022/04/11162251/IMG_2855-scaled.jpg)
The Wembley branch of Iceland’s Swift concept shows there’s always a place for a great store, even in a crowded market
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