Lessons from Michele Ferrero

Michele Ferrero, who oversaw the creation of Nutella, Tic Tacs and Kinder Eggs, was born in Alba, Italy, and died on Valentine’s Day 2015. His chocolate empire began in a coffee and pastry bar shortly after the Second World War. Mr Ferrero’s father had the bright idea to create a chocolate-like sweet using hazelnuts, which were […]

Join the CLUB to continue reading this story

Club Members have unlimited access to all articles and a whole lot more to elevate your store.
Register for free and receive the latest news and views to your inbox every week