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Confectionery/How-to/Seasonal Trends/Store Management

Keep it simple for frightfully good Halloween confectionery sales

Retailers can grow their Halloween sales and share in the £470m opportunity with targeted confectionery and simpler displays, Wrigley and Mondelez told RN.

Retailers can grow their Halloween sales and share in the £470m opportunity with targeted confectionery and simpler displays, Wrigley and Mondelez told RN.

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