Shop Layout – IAA 2015

The award for shop layout, in association with PepsiCo.

The award for Shop Layout, in association with PepsiCo:


  • Conrad Davies, Spar Pwllheli
  • Eddie Poole, Poole's SuperValu
  • Ramesh Shingadia, Shingadia's Londis Southwater & Post Office
  • Roli Ranger, Londis Sunninghill

Winner: Eddie Poole, Poole's SuperValu

Eddie rearranged his shop, aiming to make it feel fresh and spacious to encourage customers to visit the whole store. Through great signage he has made the aisles easier to shop and his beer, wine and spirits section uses a barrel to display offers and curved aisles so it feels inviting.

How to be an IAA winner:

Winner: Eddie Poole
Store name: SuperValu
Location: Craigavon, County Armagh
Learn more about Shop Layout

  1. Eddie has made his alcohol section more inviting with curved aisles and a barrel display to show off his deals.
  2. A coffee machine and a fan oven are strategically placed to fill the shop with the smell of freshly-brewed coffee and freshly-baked bread.
  3. Eddie rearranged his shop to make it fresh and spacious. He has a strict no-clutter policy and uses signage to guide shoppers round every section.

Find the full 2015 IAA winners list here.


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