IAA 2015 Effective Ranging

The award for Effective Ranging, in association with Coca-cola Enterprises:

Finalists:

• Jatinder Sahota, Londis Isle of Sheppey
• Mark Jones, Bargain Booze
• Paul & Michelle Gravelle, Gravelle's Budgens
• Ramesh Shingadia, Shingadia's Londis Southwater & Post office

Winner: Ramesh Shingadia, Shingadia's Londis Southwater & Post Office

Ramesh took a bird’s eye view of the shop, breaking it down to understand the most effective range for his store and community. He reviews every category once a month, removing any slow moving lines and arranges his products by mission – for example moving his coffee and food-to-go so they’re now sited together.

How to be an IAA winner:

Winner: Ramesh Shingadia
Store name: Shingadia's Londis Southwater & Post Office
Location: Horsham
Learn more about Effective Ranging

1. Ramesh reviews the range in every category once a month, removing slow sellers and arranging products to suit customer missions.
2. Ramesh has invested in expanding ranges in growth categories such as fresh and chilled this year.
3. As popular ranges, fresh food and coffee to go have been moved and placed together at the front of the store.

Find the full 2015 IAA winners list here.