How to make your displays look better than your competitors’
Brands matter in retail. It is no secret that shoppers will spend more on a brand they trust.
Shoppers can also make a purchase decision faster than if presented with the same product in unbranded packaging. This is why I spend time ensuring brands are respected on the shop floor.
The photo on the left is how it looked before and the photo on the right is the after shot. All I did was turn the wrap so the brand – Hallmark – is represented in a consistent way. To me, the display on the right reflects value better than the messy display on the left.
Allocating a small amount of shop floor time can make your branded displays look better than other retailers’. This can make you and your team more proud of your business. Hopefully it will drive shoppers to notice the branded products and spend more with you – this is the key goal.
I appreciate this management tip may seem somewhat obsessive. But I think it’s valuable shop floor work through which we can make a statement about our businesses compared to others who may have the same products.
Sign up today!
For news, insights and the latest product opportunities for you to cash in on.
We use some essential cookies to make this website work. These cookies aren't used to track you. We'd like to set additional cookies to understand how you use our website. This information is used to improve our services.
Our website uses one or more analytical statistical data collection programs to assemble records about who uses the site, from where, how often, what pages, how long on each page, and many other items of statistical importance that allow us to improve our effectiveness in the supply of web experiences.
The nature of the data collected does not give us information about who you are (by name or address) but it can give us IP address identity. Information is collated into a series of reports and is studied on a regular basis.
The stats that these cookies generate are anonymous and cover things such as;
Some pages may contain content from other sites, like YouTube or Flickr, which may set their own cookies. These sites are sometimes called ‘third party’ services. This tells us how many people are seeing the content and whether it’s useful.