How to ensure you’re retailing responsibly

Independent retailers are vital to their communities. Operating responsibly is key to driving customer loyalty, especially as convenience stores are being challenged with the cost-of-living crisis, ongoing availability issues and the rising illicit trade.

Being a responsible retailer means only selling age-restricted products, such as tobacco and next-gen nicotine, to people over the age of 18, and applying Challenge 25 where possible.

Other ways include:

  • Applying Challenge 25 and accepted forms of ID accept in store
  • The reporting of illicit tobacco and sustainability
  • Top tips to ensuring they retail responsibly, like getting to know your JTI business adviser

Better Retailing’s sister title, Retail Express, spoke to Ian Howell, fiscal and regulatory affairs manager at JTI UK, about the importance of retailing responsibly, the common errors made and his top tips to becoming a more responsible retailer:


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