Shoppers now expect a hot drinks machine when they go to convenience stores and retailers that promote it well can drive food-to-go sales and store footfall.
Peter Brooks, head of concepts at Tchibo, says: “Convenience stores are following the forecourt trend in which having a quality coffee is now an expectation.”
Here we look at the different benefits of five leading hot drinks machine suppliers. Mobile viewers should turn their phones horizontal to see them all.
| Jacobs Douwe Egberts Bean to Cup machine | Nescafé & Go | Rijo42 | Rombouts Prime Pod Fresh | Tchibo Premio | |
|---|---|---|---|---|---|
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| What drinks can be offered from your machine? | Eight options including Espresso, Americano, Mocha and White Coffee | Choice of 10 drinks including Nescafé Gold Blend, Aero Hot Chocolate and Tetley Tea | Ten options including Americano, Caffee Latte and Latte Macchiato | Nine options, including cappuccino, Latte, Flat White and Americano | Eight options, including lattes, tea and hot chocolate in 12oz and 16oz |
| What is the initial cost of your machine? | Can be leased for £40 per week or bought outright | £99+VAT | £20-£50 per week, depending on the package type | From £28.77 per week | No upfront cost |
| Plumbing required? | Some models | No | It can be plumbed in free of charge | Yes | Yes |
| What is the cost of stock? | Not given | 72p per cup including sundries | 40p per cup | Not given | Not given |
| What sales can retailers expect? | Not given | By selling 20 cups per day, six days per week, 48 weeks per year at £1.10, retailers can make £6,336 | On average, customers are selling 20-30 cups per day at £1.50-£2 | 15-100 cups a day | 15-100 cups a day, which means £11,000- £76,000 turnover |
| What margins can they make? | Not given | 34% | 73-80% | 65-80% | 60% on revenue scheme |
| What are the advantages of partnering with you? | • Trusted household name • Retailers can charge a premium price • Flexible packages | • Machine has a small footprint • Low up-front cost • Initial heating time of less than 10 minutes | • Remain in control of the margins • Retailer takes all the profit | • Machines are easy to maintain • Uses pods which guarantee freshness • Packaging is recyclable and environmentally friendly | • Growing brand • Flexible approach to individual stores • No upfront cost |
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