Brands are important in retailing. Whether you’re talking about own-brand labels or big brand names that get regular high profile air time on our televisions (think Cadbury, Heineken, Mars) they all have a role to play in how retailers market their goods. But what’s your brand? I was recently talking light-heartedly with some colleagues about […]
Join the CLUB to continue reading this story
Club Members have unlimited access to all articles and a whole lot more to elevate your store.or
Register for free and receive the latest news and views to your inbox every week
