Club your food to go together

Caltex, food to go, display, soft drinks, healthy, rangingI was sent this photograph of a display at Caltex, an Australian c-store chain, by him!, the UK shopping insights company. What him! wanted to draw to people’s attention was the idea of including a healthier option in food-to-go.

What I think UK retailers will like is the way the meal occasion is presented – grouping products together to meet a shoppers need state. I know many retailers think they have this cracked but once you see it done really well – and many UK shopkeepers are doing it better than as shown here – you realise most people are just playing lip service to the concept.

More importantly, the same applies to presenting food for later – quick meal solutions next to drinks and desserts.


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