Boost launches Exotic Fruits in 1l bottles

With the functional energy market growing at 25%, Boost is charging sales by launching its Exotic Fruits flavour in 1l bottles.

The new bottles are available in cases of 12 and will initially be price-marked at £1. A £1.29 PMP will be available in May.

The launch will be backed by a social media campaign. Retailers will be able to promote the bottles in store with PoS.

Al Gunn, Boost sales director, said: “Flavours make up 13% of the functional energy sector and they are growing. Exotic Fruits, which is now established as our most popular variation, in a 1l bottle offers a great sales opportunity around summer BBQs.”