Bobby’s has signed a deal to exclusively distribute Yummy vitamin bars within the convenience channel.
Yummy Bars contain 1/3 less sugar than leading vitamin bar brands and have 50% of a child’s recommended daily vitamins, according to the supplier.
The range is available in Caramel and Strawberry varieties, and contains no artificial flavours or colours. It is also nut- and gluten-free, as well as being suitable for vegetarians.
In support of the launch, Bobby’s has made a Free Standing Display Unit (FSDU) available, which displays 12 SRPs, each holding 24 bars.
Carmelina Mancini, Bobby’s marketing manager, said: “We have witnessed an increasing demand from consumers for healthier confectionery alternatives that still deliver on taste. Yummy Bars are that product.”
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