The Independent Achievers Academy

Owning and managing a successful store is long work, and many retailers spend much of their time working in their shop and not enough time working on their business.

The IAA is a peer-to-peer network that offers the tools and support needed to develop your store into a more profitable business.


Retail Profit Guide

For expert advice from key retailers and suppliers in all 12 categories, download the IAA guide for free!

Why get involved

  • Self-assess your store against 36 simple measures. Our peer-reviewed benchmarks will help you spot opportunities for improvement

  • Taking part means you may get a mystery in-store assessment, followed up by expert feedback about your performance

  • Entry also means that you are in with a chance of making the list of top 100 local stores in the UK. This is a great way to boost shopper loyalty and sales

  • The time it takes to benchmark your store, and the only cost to you to take part in the IAA

Not ready to enter just yet? Why not print off the benchmark form and walk around your store with it to test yourself.


Ready to benchmark your store?
To enter your store into the IAA please login or register with betterRetailing to get started
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