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The Independent Achievers Academy (IAA) is the only business programme that both develops and rewards independent news and convenience retailers.

Get free advice throughout the year focused on 12 key retailing principles, from mastering the basics of retailing such as shop layout, through to going above and beyond with Retail Innovation and Environmental Sustainability. Use this advice to improve performance across your whole store.


You can access this advice across various platforms including Retail Newsagent, Retail Express and here on betterRetailing.com/IAA.

Join the Academy

Like what you see? To access even more advice and support, such as in-store activation projects, email newsletters and more, sign up to become a member of the Academy.

It’s free to join and receive advice to help you improve your standards across all key categories, all year round.

Be rewarded

Every April, independent retailers in the UK & Ireland are invited to enter the Academy’s award scheme.

Open to all independent news and convenience retailers, there is a prestigious award available across each of the 12 categories, as well as the opportunity to be named as one of the Top 100 stores in the UK! This is a fantastic message to send out to your customers, and all Top 100 retailers will receive a window sticker and support in sharing the news with your local media.

The five-stage judging process run by industry experts (including leading journalists and category sponsors) also means that everyone who enters will receive with valuable feedback on their shop – setting you up for success in 2015.

Entries re-open for next year in April 2015.

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Latest news from the IAA


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I am writing this having just called Spar retailer David Lewis to tell him he made it into the Independent Achievers Academy Top 100...