Latest from the IAA

Marketing to customers with Paypoint

The facts Name: Jingesh Patel Store: Ickleford Stores Location: Ickleford, Hitchin Size: 900sq ft Understanding shoppers and telling potential customers what’s on offer in your store to win their...
Merchandising with wrigley

The facts Name: Manny Patel Store: Manny's Londis Location: Surbiton, Surrey Size: 1,00sq ft Merchandising is about category management, pricing and promotion. The IAA’s Tom Gockelen-Kozlowski joined Wrigley’s national...
success

Unlock the secrets of your success was the theme of this year’s Independent Achievers Academy (IAA) launch event and Warner’s Budgens in Moreton-in-Marsh was...