Latest from the IAA

staff development

The IAA’s Chris Dillon joined P&G’s Shelagh Clark to visit Sue Nithyanandan’s Costcutter in Epsom to identify how to motivate her staff.

Benchmarking your business – and not solely relying on your symbol group – is crucial to drive growth, urged retailers who have successfully worked...
Hitesh Modi

Chesham retailer Hitesh Modi collaborates with Tina Childs from Coca-Cola European Partners and the IAA to identify improvements to make to his range.