Latest from the IAA

Marketing to customers

The IAA's Jennifer Hardwick and Hi! Street Digital Media's Jonathan Daniels joined Tariq Majid to explore how he can improve his marketing to customers.
shop layout

The IAA’s Louise Banham and Pladis’ Hena Chandarana, joined Rishi Patel at his Bognor Regis shop to help him improve his shop layout and customers’ journey.
merchandising

The facts Name: John Green Store: Premier Green End News Location:  Sawtry, Huntington Size: 540sq ft Staff: 5 part-time The IAA’s Stefan Appleby, Helen Tagliarini of Mars Chocolate...