Latest from the IAA

IAA award-winner Sunder Sandher of S&S One Stop is taking in-store technology to another level with digital name badges and a camera that monitors what his customers are up to. Installed in his Leamington Spa store, the camera tracks a...
Just five days after opening, Aktar Muhammed’s store is already a hit with customers. But how can he secure their loyalty and increase his sales? The IAA’s Chris Rolfe and Sinso Retail Support paid him a visit to help out. The...
Customer service is vital for independent retailers to retain loyalty and add that personal touch the multiples can’t deliver. The IAA’s Sarah Parsons joined Santa Fe’s Alan Graham at Nainesh Shah’s store in Belgravia to share some all-important tips The...