Nisa claims it is cheaper than competitors
Nisa has claimed it was cheaper, on average, than Bestway and Booker on price during the last four quarters of trading.
In an internal message sent to Nisa retailers last month, the wholesaler claimed to have performed best against Booker in the third quarter of last year, and Bestway in the second quarter on average price.
The trend was the same on all products excluding tobacco. Booker was the most comparable on price during Nisa’s first quarter, while pricing at Bestway was the most similar during the third and fourth quarters.
Nisa measured its performance based on independently sourced price comparisons leading up to 10 June, and the data was also weighted against its own weekly sales performance.
A Booker spokeswoman said: “We do not discuss other individual wholesalers. However, Booker checks over 13,000 of our competitors’ prices every week, which is carried out by an independent company, to ensure that we offer the best value for our customers. This independent research shows delivered wholesalers are typically 5.3% more expensive on the most important lines purchased by retailers and 4.3% overall.
“Our retail customers can also benefit from our ‘Spend & Save’ scheme, where they can earn up to a further 4% discount.”
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