Getir undercutting Nisa retailers on 92% of Co-op products in new tie-up

The rapid grocer will be piloting the new range in select stores across London

Online grocery delivery Getir

More than 90% of Co-op products stocked through Getir are cheaper than Nisa on RRP, analysis by Better Retailing can reveal.

The rapid grocer recently announced it would be piloting the new range in a tie-up with the wholesaler through selected distribution centres across London, expanding to additional locations in the coming months. The new availability will be trialled in the Battersea, Earls Court, Seven Sisters, Balham, Tottenham and Bethnal Green stores, with around 300 lines across ambient and fresh.

Analysis of 259 Co-op own label lines available from Getir’s Seven Sisters’s site found that 239 products (92%) were cheaper than the RRP for Nisa retailers. This included fresh products such as meat and pasta, alongside tinned soup, sauces and toiletries. Seventeen lines, which included coffee pods and wraps, were more expensive through Getir, while three products had the same price. While some lines were more expensive by 19p-30p, the biggest gaps included Texas BBQ Chicken Pizza, which was £1.70 cheaper through Getir.

The tie-up has been criticised by Nisa retailers. One store owner, who asked not to be named, said: “Nisa is supposed to be supporting the independent retailer, but this goes against that. I’m concerned partnering up with Getir will put strain on an already-struggling supply chain.”

Getir’s UK general manager, Kristof Van Beveren said: “Getir is committed not only to speed and convenience but to exploring new and innovative ways to serve customers looking for a broad selection of products and everyday groceries.

“These products represent the best of British farming, ethical trading as well as support Co-ops charitable partnerships. We are excited to expand our product choices and look forward to adding brand new lines to our service that will need the needs of our growing community.”

Nisa’s head of sales and wholesale corporate development, James Roberts added: “Getir is enabling us to reach more Co-op customers across London and the UK in record time in an exciting proposition for us.

“We’ve always prided ourselves on the excellent range of products we make available and so giving customers the best possible choices when it comes to groceries and combining that with the convenience of rapid home delivery was a natural fit.”

When asked to comment on the price differences, a Nisa spokesperson said: “Through the Nisa partnership, as with all our independent retailers, Getir are free to set their RRPs at whatever level they choose.”

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