The Independent Achievers Academy (IAA) is a free business development programme for independent retailers.

Retailing success depends on repeating the simple stuff. The difference between someone who makes a lot of money from their shop and someone who just gets by is often a result of the processes that they use. Benchmarking results in an in-depth report on how you are performing and compare with others across the country. You are also in with a chance of an independent assessor coming into your shop to analyse your strengths and opportunities to improve which could ultimately end in national recognition for your shop.

If you took part this year, great! You should have your benchmark report by now, we hope you found it useful and have learnt something new about your business! If for any reason you haven’t received your report, please email us and we’ll resend it.

It is designed to help engaged independent retailers to grow their sales and profits through benchmarking and expert advice. It is built on the small, simple, smart things which, when done consistently over time, produce results. The benchmarks and advice are shaped by top retailers and leading suppliers to give you a success model you can trust. 

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Benchmark your shop

Benchmarking your shop will give you an in-depth report on how you’re performing, and compare your shop with others across the country. We’ve split retail into 12 key disciplines to help make it easier for you to understand where you’re doing a good job and what areas there are to grow your sales and profits.

Not a member? Register Benchmark my shop

Meet the Top Retailers

Is your store one of the Independent Achievers Academy Top 100 stores? Local retailers benchmarked their businesses across 12 key disciplines and were visited by our assessment partners for an in-store assessment to understand how they can better serve their communities. To see the IAA Top 100 shops for 2018 map, click here.

Top 100 Retailers

Check out the 2017 IAA Stars

Click here to see who walked away with the highest recognition in the 12 core categories - as well as the overall best shop - of the IAA at the Gala Dinner on November 29.

Check out the 2017 IAA Stars

Academy in Action

Find out how our partners are helping retailers like you to improve their store and work out what you can do in your shop by reading coverage on

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Retail Profit Guide

Download the definitive 'how to' guide for your store.

Benchmark your shop and get examples of how leading retailers have succeeded across the 12 key categories of independent convenience retail


Make the most of

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

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