IAA Academy in Action: Customer Service
In the third instalment of the IAA’s 12-week in-store programme, category partner Post Office advises Kam and Dalbir Singh Nijjer on delivering top customer service
How-to
The Independent Achievers Academy (IAA) is a free business development programme for independent retailers.
It is designed to help engaged independent retailers to grow their sales and profits through benchmarking and expert advice. It is built on the small, simple, smart things which, when done consistently over time, produce results. The benchmarks and advice are shaped by top retailers and leading suppliers to give you a success model you can trust.
Retailing success depends on repeating the simple stuff. The difference between someone who makes a lot of money from their shop and someone who just gets by is often a result of the processes that they use. Benchmarking results in an in-depth report on how you are performing and compare with others across the country. You are also in with a chance of an independent assessor coming into your shop to analyse your strengths and opportunities to improve which could ultimately end in national recognition for your shop.
If you took part this year, great! You should have your benchmark report by now, we hope you found it useful and have learnt something new about your business! If for any reason you haven’t received your report, please email us and we’ll resend it.
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Benchmark your shop
Benchmarking your shop will give you an in-depth report on how you’re performing, and compare your shop with others across the country. We’ve split retail into 12 key disciplines to help make it easier for you to understand where you’re doing a good job and what areas there are to grow your sales and profits.
Check out the 2017 IAA Stars
Click here to see who walked away with the highest recognition in the 12 core categories - as well as the overall best shop - of the IAA at the Gala Dinner on November 29.
Meet the Top Retailers
Is your store one of the Independent Achievers Academy Top 100 stores? Local retailers benchmarked their businesses across 12 key disciplines and were visited by our assessment partners for an in-store assessment to understand how they can better serve their communities. To see the IAA Top 100 shops for 2017 map, click here.
Recent Articles
How-to
IAA Academy in Action: Marketing to customers
In part two of a 12-week programme, the IAA – and its category partner Camelot – help Londis retailer Pragna Patel improve how she markets to customers
How-to
IAA Academy in Action: Merchandising
In part one of a 12-week programme, the IAA – and its category partner Mars Wrigley Confectionery – helps retailer Wendy Knight improve her in-store merchandising
Comment & opinion
IAA retail study day: learning key lessons from Amazon Go and others
After a tour of Ancoats General Store, retailers learned key lessons from Amazon Go in Seattle and convenience stores in the Far East and had the opportunity to quiz three leading retailers
Retail Profit Guide
Download the definitive 'how to' guide for your store.
Benchmark your shop and get examples of how leading retailers have succeeded across the 12 key categories of independent convenience retail