IMAGE OF SHAILESH PAREKH

RETAILER

SHAILESH PAREKH

Nisa Local New Invention, Wolverhampton, West Midlands

“I have a large range, but I’m nervous to stock gum on the counter because I prefer to have an uncluttered till area. Knowing the right products to stock can also be challenging, so I’d like to find out which are the bestselling lines.”

VICKY ONIONS

RETAILER

VICKY ONIONS

Nisa Local New Invention, Wolverhampton, West Midlands

“We have very limited space in our store, meaning it can be difficult knowing where to display products to get the best results. My gum fixture is positioned on the till, but customers often find it hard to find popular lines.”


Mike Fitzpatrick Mars Wridgley

EXPERT ADVICE

MIKE FITZPATRICK

Field Sales Leader, Mars Wrigley

“Understanding where best to display products can be challenging, as well as knowing which lines to stock. We’ll look at how we can bring Shailesh’s gum closer to the customer, and introduce new lines, including bottle formats. With Vicky, we’ll make the category more visible so these products can be easily noticed by customers as they are paying for other items.”


What happens next?

Shailesh and Vicky will make changes following the expert advice they receive from Mike during store visits. We will share the changes they make and monitor their results.

Look out for RN on 15 November


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