Westons Cider is adding another fruity combination to its Rosie’s Pig Roller Cloudy Cider range.
Raspberry and Cucumber cider comes in 330ml cans, as well as a 10-litre bag-in-box format and has an ABV of 4%.
The fruit cider category is growing at +10% year-on-year and it accounts for 27% of all cider sold.
The flavoured ciders were initially launched as limited-edition lines, but the range is now available permanently.
Tim Williams, Rosie’s Pig brand manager at Westons, said: “The range will help to add further growth to the fruit cider category, bringing in new drinkers across all age groups.”