How Wawa is tailoring its offer to move into cities

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Wawa Philadelphia
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With highways and fuel stations becoming increasingly competitive in the US, the pressure is on for stores to redefine their offer and compete in urban spaces. Wawa’s expansion into the centre of Philadelphia marked the first of these test locations for the business. Wawa began life in 1803 as an iron foundry in New Jersey and, like many food retailers in America and the UK, its roots…

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By Chris Dillon Avatar
By Chris Dillon 18 Nov, 2018

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