PepsiCo is expanding its Walkers range with two new flavours, BBQ Pulled Pork and Spicy Sriracha.
The flavours will be available throughout 2019, across multipack and single formats, and will be supported by a TV and digital marketing campaign featuring brand ambassador Gary Lineker. PoS will also be available to retailers.
Andy Hawkswell, marketing manager for Walkers at PepsiCo, said: “With Sriracha sauce sales growing 8% year-on-year, these new flavours will help retailers capitalise on this growing opportunity. We are very proud of these new flavours and expect strong sales.”
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