Wagon Wheels now available in single packets

Wagon Wheels
Product News RE Biscuits Confectionery
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Available to retailers now, Burtons Biscuits has introduced individually-wrapped packs of Wagon Wheels, aimed specifically at the convenience channel with an RRP of 49p.

The launch follows a successful year for the brand, currently bought by almost one in five households with annual sales of £18.6m, up 8.6% year-on-year. 

They will be available in cases of four counter display units, comprising of 24 single wrapped Wagon Wheels per unit, ideal for positioning at till points or on hot-drinks counters to drive impulse sales.

More recent product news: Lucozade Ribena Suntory launches Ribena Frusion

By Priyanka Jethwa Avatar
By Priyanka Jethwa 01 Mar, 2019



Have you seen a boost in own-label products in the past year?

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