Poor vape regulation puts your store at risk

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Poor legislation and “unscrupulous operators” in the vaping market are putting shopkeepers at risk, according to regulatory experts.

TPD 2 legislation came into force last May and required e-liquids containing nicotine to include child safety measures, banned certain chemicals and made health warnings mandatory.

However, those without nicotine remain a largely unregulated “grey area” with many retailers who spoke with Retail Express unsure of the age restrictions, legality and origins of many of the products on the market.

This included widespread sales of knock-off products designed to look like brands popular with children, as seen by Retail Express (pictured).

Test shopping data from Serve Legal showed that more retailers than ever are failing to challenge customers for age verification on e-cigarettes. In 2015 just one in ten shop staff failed to ask for ID, two years later, nearly a third of shop staff allowed potentially underage customers to buy e-cigarette products unchallenged.

Serve Legal director Ed Heaver said a lack of clear regulation and training was behind the rise. “These products show there’s a need for clarity on what the age restriction is and the Government needs to take a closer look at how these are being advertised,” he added.

Underage Sales managing director Anne-Marie Canham confirmed to Retail Express that all e-liquids with or without nicotine should be 18 restricted.

Retailers react: How much do retailers know about vaping age restrictions?

Matt Taylor, founder of Medic Pro Limited, which advises suppliers on vaping legislation, told Retail Express that while nicotine products can be checked for legitimacy using the Government’s ECID database, there is “not much regulators can do currently” about nicotine-free versions.

However, Taylor said this is unlikely to last. “Trading standards are now actively looking at, checking and contacting e-liquid suppliers. It may take a couple of months, but it looks likely that they will begin to take action on nicotine-free e-liquids.”

It’s not just trading standards who are watching closely. Responding to e-liquid imitations of its Ribena brand, Mary Guest, general counsel at Lucozade Ribena Suntory said: “As a leading manufacturer committed to safeguarding our retail customers and consumers, we pursue all appropriate measures available to us to protect our brands from infringement.”

A Mars spokesperson said the copycats were:  "unauthorised, grossly deceptive and irresponsible." They warned: "The use by any retailer is inappropriate and must cease."

Waz Abbas stocks more than 200 e-liquid lines at Waz’s, his convenience store in
Broxburn, Fife. He told Retail Express that price pressures since TPD 2 had increased the amount of questionable stock in the market.

“We now only stock liquids from wholesalers because it’s so easy to make a mistake in stocking imported or home-made brands. There needs to be more regulation on back-room labs making these products in kitchens because there’s no oversight in what is in them,” he said.

Read more: How to make your store a vaping destination

 

By Jack Courtez Avatar
By Jack Courtez 31 May, 2018

Comments

3 comments
  • By Adrian Tubman 04 Jun, 2018
    Reply

    I also agree that the conception that zero nicotine products are unregulated is wrong. There are clear regulations on what 0mg (no nicotine) e liquids should conform to.

    We are an E-Cig & E-Liquid wholesaler and supply many retail shops i the south west. Good practice is to correctly train all shop staff on age restrictions. What this article is really pointing out is that the TPD regulations prohibit product branding that looks attractive to children. (Sweets, Drinks etc..) All reputable E-Liquid manufacturers would not brand e-liquids in this way.

  • By Adrian Tubman 04 Jun, 2018
    Reply

    I also agree that the conception that zero nicotine products are unregulated is wrong. There are clear regulations on what 0mg (no nicotine) e liquids should conform to.

    We are an E-Cig & E-Liquid wholesaler and supply many retail shops. Good practice is to correctly train all shop staff on age restrictions. What this article is really pointing out is that the TPD regulations prohibit product branding that looks attractive to children. (Sweets, Drinks etc..) All reputable E-Liquid manufacturers would not brand e-liquids in this way.

  • By Anne-Marie Canham 01 Jun, 2018
    Reply

    This is Anne Marie Canham Managing Director Under Age Sales Ltd.

    Our advice;

    It is illegal to sell e-cigarettes, e-liquids and cartridges to a person under 18.

    You can be fined and prohibited from selling e-cigarettes (maximum of £2500)

    Its also illegal for a customer to purchase e-cigarettes and associated products on behalf of a person under 18.

    THINK 25 No I.D No Sale.

    I agree there is a confusion surrounding this issue and it makes it extremely difficult for retailers it is true that stand alone none nicotine liquids are not restricted but we believe they are an associated product so be treated in the same way.

    Please see our website for further advice underagesales.co.uk

    • By Maggie Lascelles 21 Mar, 2019
      Reply

      I am currently working with some of the biggest vape wholesalers, MOD makers, e-juice brands and vape shops. I am sure that you have heard of them all or seen them at most vape expos. To put it bluntly, I know what works and what doesn't. I now know the vape industry like the back of my hand.

      I have taken all the most effective elements of my vape seo equation and lumped them into these incredibly cheap packages, which I would sell for about 10 times the amount I am selling them for here.

      I have divided the packages on the basis of the amount of competition you are facing. So here is the breakdown of what exactly you will get with each package:

      Mouse (ideal for small local vape shops located in the suburbs):

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      Cat (mid-sized vape companies)

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      Around 10,000 mixed blog comment, PBN and other links to increase your domain authority

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      To learn more, please visit https://www.fiverr.com/ghosttownseo/create-a-full-vape-backlinks-package

      • By George 22 Mar, 2019
        Reply

        Hi guys

        I am in the midst of starting up my very own little vape shop in Kent and wanted to reach out to you to ask you for some advice as it looks like you have a pretty successful vape business going.

        Firstly, I would like to know how to select the best e-liquid wholesaler with a very good e-liquid range. Do let me know if you sell wholesale and if so, it would be great if you could send me across your price list.

        I am planning of making my own e-liquid brand and was wondering what is the best way to promote it? I have already purchased an email list of all vape shops and companies as a whole for my newsletter marketing from https://theeliquidboutique.co.uk/products/vape-company-e-mail-mailing-list

        I am also getting a vape SEO company to help me with the website creation.

        What else would you recommend I do to make my vape shop a success?

        I really appreciate your time and look forward to hearing from you.

        Kind regards

        George

        • By Jasper Turnbull 29 Mar, 2019
          Reply

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          Backlinks are similar to citations found in non-fiction books. They are references to your website, made by other websites that drive traffic to your online content. The more substantive and qualitative backlinks a website has the better search results your site will receive. However, finding reputable backlinks from e-cigarette sites can be very difficult. Without qualitative references by well-respected websites your online business will suffer. Our E-Cigarette Backlink Package contains substantive, reputable backlinks that can help you improve your websites search-ability.

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