E-cig sales rocket after vape zone launched in-store

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A retailer has increased his e-cigarette sales tenfold by creating a dedicated vape shop in his store. Jason Birks, who runs Moscis Convenience Store in Peterlee, County Durham, opened the “store within a store” three weeks ago and is selling a range of premium e-cigarettes and liquids. “Traditionally my sales have come from tobacco, but with this market declining I see vape sales as the next step…

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By Helena Drakakis  Avatar
By Helena Drakakis 05 Sep, 2017

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