Tsingtao unveils limited edition redesign for Chinese New Year

tsingtao
Product News RE Alcohol
Login or register to save this article

Halewood International has launched limited edition packs for Tsingtao Beer to celebrate Chinese New Year.

Featuring on 12x640ml, 24x330ml and 4x330ml packs, the initiative will raise the brand’s profile ahead of Chinese New Year on February 19.

Tsingtao is also producing a range of PoS materials including free-standing display units.

James Wright, head of spirits & agency brands at Halewood International, said the limited edition packs will drive sales and ensure Tsingtao stands out on the shelf.

“We will be working with a number of retailers on food-matching offers and in-store promotions in the lead-up to Chinese New Year,” he added.

By Chris Dillon Avatar
By Chris Dillon 06 Jan, 2015

Comments

0 comments

Do you have a Brexit contingency plan?

Make the most of betterRetailing.com

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login