I went to NFRN national council last month with Tim Murray, a regular RN freelancer, who wrote last week’s report from the meeting. I overheard retailers asking Tim who he was and what he did.

Tim explained his role and told them how he enjoyed working at Newtrade because we invest in proper journalism and don’t just re-run press releases. Freelancers are expected to make calls and source stories, he said.

This investment works best when you engage with it. Last week’s PayPoint story is a great example and there were 171 responses – online comments, letters, retweets and calls to the team – in the two days after it broke.

It doesn’t only happen with news. For our 15 May What To Stock guide, we have bought EPoS data from 3,000 stores and compiled lists of the top 25 selling lines across 26 core categories in stores like yours.

At national council, I was talking to Pravin Shah about What To Stock. He told me he uses the guide by checking the top 10 lines for each category against Booker and Bestway catalogues and then filling the gaps at the best price.

We try to make a difference by enabling you to learn from other retailers and give you practical tools you can use

Skittles Wild Berry is one of the launches to make this years’ top 10s. Say this was a line Pravin identified, he’d stand to make an extra £2.10 a week – £46 a year in margin from Booker – according to the guide’s average weekly sales data.

We try to make a difference by enabling you to learn from other retailers and give you practical tools that you can use in your business to make more money.

But it will only be successful if you use What To Stock when it arrives in two weeks’ time. Let me know what opportunities you discover.