Outdated Browser Detected
Our website has detected you are using an outdated browser that will prevent you from accessing certain features. An update is not required, but it is strongly recommended to improve your browsing experience.
Use the links below to upgrade to a modern browser.
The coronavirus pandemic has radically changed the way people shop and eat, with sales of frozen products soaring as consumers cook more at home. Birds Eye’s Chris West tells betterRetailing how the company is supporting convenience retailers
Close your store for an hour during the day if you need to so you and your staff can replenish safely. Use social media to communicate with your shoppers.
What advice do you have for retailers to succeed during this time?
For businesses to be successful, they have to focus on the top sellers, especially with higher footfall coming into stores and fewer staff hours. Twenty per cent of families are now having more mealtimes together than before, so recognise this change in shopper habits and reflect the demand in store accordingly.
BIRDS EYE’S CORE RANGE
BIRDS EYE CHICKEN DIPPERS 12s
BIRDS EYE SOUTHERN FRIED CHICKEN 2s
BIRDS EYE CRISPY CHICKEN 2s
BIRDS EYE ORIGINAL CHICKEN CHARGRILLS 2s
BIRDS EYE OMEGA 3 FISH FINGERS 10s
BIRDS EYE COD FISH FINGERS 10s
BIRDS EYE BATTERED COD FILLETS 2s
BIRDS EYE CHICKEN BURGERS 4s
BIRDS EYE BEEF QUARTERPOUNDERS 4s
BIRDS EYE ORIGINAL BEEFBURGERS 4s
BIRDS EYE GARDEN PEAS 375g
BIRDS EYE PETITS POIS 545g
AUNT BESSIE’S CRISPY HOMESTYLE CHIPS 700g
AUNT BESSIE’S ROASTIES 700g
BIRDS EYE POTATO WAFFLES 10 PACK
AUNT BESSIE’S GOLDEN YORKSHIRES 12s
GOODFELLA’S STONEBAKED THIN MARGHERITA PIZZA
GOODFELLA’S STONEBAKED THIN PEPPERONI PIZZA
Retailer Support Hub and Live News Feed
Follow our coronavirus live feed for all the latest news and expert industry advice for the independent retail sector: