Why should I list my store on Facebook?

It might have started off as a way for people to connect with each other online, but Facebook has become a powerful resource for businesses. In 2017, only 23 of the top 100 stores in the UK, as identified by our partner learning and development programme the Independent Achievers Academy, had a Facebook profile for their store. In 2018, this shot up to 72.

At least once a week, nearly two in three people on Facebook visit the page of a local business or event. Furthermore, 85% of people said convenience was the main motivator of local purchases. Not only will setting up a Facebook business page help establish a better online presence for your convenience store, but it will also help you gain exposure to a target audience – in this case, shoppers in your area. 


A step-by-step guide listing your store on Facebook

01 Head to facebook.com/pages/creation and select ‘Business or brand’.

02 Name your page after your store name, and use the ‘About’ section to tell people about your business and what you sell.

03 Add a profile picture (store front) and cover image (inside your store).

04 At the top of the page, you have the option to direct visitors to something – this can be your website if you have one.

05 Input store opening hours and your address so people know how to contact you.

06 Write a welcome post that includes details about your page, including ongoing offers and promotions.

07 Click on the three dots in the top-right corner of that post and select ‘pin to the top of page’, so it’s the first thing people see when they visit. 

08 Use ‘page stories’ as a way to share images and short videos to your followers in real-time. These expire after 24 hours. 

09 If you’re hiring, you can post job opportunities on your page for free. This way, potential candidates can learn more about your business before they apply.

10 Share your new business page to your personal profile, and ask friends and family to share it as well. Doing so might help grow your followers faster.

Retailer viewpoints

Amrit Singh
Nisa Local High Heath, Walsall, West Midland

We’ve been on Facebook since 2013. However, I’ve only started to really work on our social media strategy in the past two months by posting more promotions and hosting competitions. As a result, we’ve had a huge increase in footfall from local residents who didn’t even know we were here – and the shop has been here for 27 years. I recently got eight cases of Kopparberg Gin, and within three days it sold out – this was purely through advertising it on Facebook. 

Want to read more social media advice? Find out how you can use Instagram to show off your products