Why should I create an Instagram account for my store?

People come to Instagram to find out more about the brands and services they love through images. Instagram has more than 25 million business profiles worldwide, and 60% of people say they discover new products through the platform. Its main appeal is its aesthetic images, so if you’re a retailer who wants to display their well-presented range – and has the time to upload images – Instagram is the perfect way to show off.

Through an Instagram business account, you can get metrics on how posts perform throughout the day and get insight on your followers to see how they interact with your profile. 

A step-by-step guide to signing your store up to Instagram

01 Download the Instagram app to your smartphone and launch it.

02 Tap ‘Sign in’, enter your email address and click on ‘Next’, or login with Facebook to sign up using your Facebook details. 

03 You can then set up a free business account. If you already have a personal account, you can link both accounts together and switch easily from one to the other.

04 In the app, click on settings and then scroll down to ‘Switch to business account’.

05 Once you have a business account, you can add information such as opening hours, address and phone number.

06 The final step is to make your first post using relevant hashtags that relate to your image – for example, #craftbeer or #curry (which is the most-used food hashtag in the UK). Then use the hashtags to follow similar accounts.

Retailer viewpoint

Raj Chandarana
Tara’s Londis, High Wycombe, Bucks

I use Instagram mainly to target younger shoppers because this demographic doesn’t use Facebook as much anymore. Londis supplies us with pictures, and we just edit them on the app and add our store’s name. I also link posts up with special occasions to drive interest. I’ve had loads of shoppers come in to say they’ve seen something on our page and ask if we still have it in stock – especially trendy gins.  

Want to read more social media advice? Find out how you can use Facebook to promote your store