News on the Wharf in Canary Wharf, London has been working with Mondelez International to grow sales of its Easter confectionery.
A London retailer is targeting a boom in Easter confectionery sales after selling more than 100 Cadbury Mini Egg bags in a week thanks to his new bespoke window display. His Creme Egg sales also rose after a deal was introduced and gutter trays were placed next to magazines. Retail Newsagent paid a visit to see how the changes they have made can benefit your business.Retail Newsagent paid a visit to see how the changes they have made can benefit your business.
Paul Donegan is operations manager at News on the Wharf, which has been working with Mondelez to create a bespoke Cadbury Mini Egg window display for Easter.
Susan Nash, trade communications manager at Mondelez, explains how retailers can create their own eye-catching confectionery display to grow Easter sales.
Paul says in the first week of putting the display up, he sold more than 100 bags of Mini Eggs and grew total sales of confectionery.
For more category management advice and tips on how to maximise product sales, visit the Category Management section.