News on the Wharf in Canary Wharf, London has been working with Mondelez International to grow sales of its Easter confectionery.

A London retailer is targeting a boom in Easter confectionery sales after selling more than 100 Cadbury Mini Egg bags in a week thanks to his new bespoke window display. His Creme Egg sales also rose after a deal was introduced and gutter trays were placed next to magazines. Retail Newsagent paid a visit to see how the changes they have made can benefit your business.Retail Newsagent paid a visit to see how the changes they have made can benefit your business.

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Paul Donegan is operations manager at News on the Wharf, which has been working with Mondelez to create a bespoke Cadbury Mini Egg window display for Easter.

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Susan Nash, trade communications manager at Mondelez, explains how retailers can create their own eye-catching confectionery display to grow Easter sales.

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Paul says in the first week of putting the display up, he sold more than 100 bags of Mini Eggs and grew total sales of confectionery.

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For more category management advice and tips on how to maximise product sales, visit the Category Management section.